Allison Eding, the owner and photographer of Lightbloom photography, is making the big move from Toledo, Ohio all the way to our sweet little town of Wilmington! With a background in Fine Arts, she will make a great addition to the selection of Wedding photographers here in ILM!
Kaity: What is your philosophy for your business?
Allison: I photograph light, art, laughter, and love. I provide my clients with high quality work and service with a smile.
K: How did you get started?
A: Photography has always been a part of my life, since I was a little girl and won my first camera at a fishing derby in Ohio. I studied film photography in college and loved every second of it. I started up Lightbloom with one of my best friends, Emma, almost four years ago now. We had both been working as assistants for wedding photographers in the area after we graduated college and realized one day that it would be really cool to do it on our own. After getting to know the business for a couple years, we started up Lightbloom, had a blast for a few summers, and then Emma decided to pursue her graphic design career and left me to take the business wherever I wanted. So I’m packing up the company and heading to Wilmington in October and I couldn’t be more excited!
K: Why did you choose to be a part of the wedding industry?
A: Being in the wedding industry was never part of my original plan. I graduated with a Fine Arts degree, hoping to take photos of whatever I pleased and get paid for it. But, surprise, that only works if you’re Ansel Adams! I got hired by an incredibly talented photographer after I finished school, where I worked part time as her assistant, shooting weddings and helping her edit, carrying bags and light testing. I did that for two summers and realized that weddings are a BLAST. Sure, they’re very high stress situations sometimes, but it’s still just hanging out with a bride and groom on the happiest day of their lives. I always say that photographing a wedding is like having a back stage pass to the show. It’s fun to be behind the scenes and see it all play out!
K: What areas do you serve, are you willing to travel?
A: I started in Ohio, which has a lot of my heart in it. So I’m still willing to travel back a handful of times a year and do some weddings there, but Wilmington will be my number one from now on. But, I LOVE TO TRAVEL! Through photography, I’ve been able to shoot weddings all over the place (yes, even Jamaica), and I’d love to continue to take pictures all around the world.
K: How many weddings per week does your business typically accommodate?
A: The most I’ve ever done is two weddings in one weekend – and it’s TOUGH! In the industry, we always joke about our “wedding hangovers” that we get. So in my opinion, focusing on one wedding per week is the best option. It’s a lot of work before, during, and after the big day, so when you’re booked seven Saturday’s in a row, throwing in a couple random Friday or Sunday weddings just make it that much harder on us.
K: What do you feel sets you apart from your competitors?
A: I think that my photo style is different than a lot of other photographers. I’m not the typical work-from-a-list, copy-from-Pinterest type of shooter. When I’m working, I look for very unique moments that I think a lot of other people don’t notice. I’d rather spend all day taking completely candid photos than posing everyone. I like things that are natural and real, and not forced. When I give direction to my subject, I prefer small subtle cues, instead of having them pose like it’s the senior prom. I like to shoot through trees and flowers and make my subjects a part of their surroundings, almost like a painting. A photograph is just as much about the background as it is about the subject. Since I originally started photographing in film, I edit my digital images to look that way, too. I’d shoot a wedding in all film if it was more reliable. Or Polaroids, those are my real favorites. Somebody hire me to do a Polaroid wedding!!!
K: Is there a particular wedding that has moved or inspired you?
A: Definitely! You learn a lot about a couple based on the way they treat each other during photos. I’m always particularly inspired by the couples who have so much love for each other, it completely fills up the room. I love hearing their story and learning more about them before the wedding, because then it’s so much more personal on the day of. I’m also kind of a sucker for first dances. Typically, by that time of day, they’ve finished all their posing and smiling and big scary events like walking down an aisle, and they’re finally able to relax and take in what this day really meant to them: they did it! Just watch their faces during this moment, you’ll feel it too.
K: Is there a particular time where your participation has prevented disaster or made the event particularly magical?
A: I wouldn’t say I’m a disaster preventer. But I will say that after doing this for so many years, I’ve gotten used to playing every role I need to. I’ve been the event coordinator, I’ve been the one to guard the rings, I’ve been the girl who gets your drinks, I almost ALWAYS end up being the one who pins the boutonnieres on the guys. But mostly, I like to think of myself as the comedic relief 😉 I like to make situations calm and comfortable during high stress, or if something’s missing, or the groom is late to the ceremony (yes, that has happened). I think a little positivity can go a long way.
K: Do you have any advice for couples in the midst of planning?
A: Don’t. Wait. Until. The. Last. Minute. Weddings are a lot of work and they are expensive! I’ve watched brides plan weddings in only four months and while it’s doable, it’s also a little crazy! Taking the time to plan a wedding is so wise for a lot of reasons. You’re able to get every detail you’ve been dreaming about since you were 10 years old, and you’re also able to spread out the payments a lot longer. Pick your budget but don’t be afraid to spend a little more on the things that are most important to you. Ask your photographer questions at any point! We do this ALL the time, we can help! And we’re slightly obnoxious and totally want to give you all of our awesome opinions.
K: What is the greatest piece of advice you have ever received and why has it stuck with you?
A: It’s as simple as this: follow your dreams. In relationships and in life. Everything is possible if you work hard enough for it. I’m a firm believer in that. And to travel as much and as often as you can.